A brand book’s purpose is to provide clear guidelines for maintaining brand identity throughout all elements of the firm. It comprises the idea behind the company name and logo, the typeface to be used, the colour palette to be followed, and corporate stationery, among other things.

Art: Art is a form of expression for imaginative or technical skill. It produces a product, a result. Art encompasses a wide range of human activities involving the creation of visual and performance artefacts as well as the expression of the author’s imaginative mind.

Design: Graphic design develop visual content to express messages. Designers utilise typography and graphics to fulfil users’ individual demands and focus on the logic of showing items in interactive designs to optimise the user experience by employing visual hierarchy and page layout approaches.

Highlights: Highlights are the lightest elements in an image, whereas shadows are the darkest areas. Dynamic range is the ratio between those vivid highlights and dark shadows, from bright white to pure black. That range is key to an image’s depth and drama.

Editing: Editing allows you to create the greatest image possible, one that is as near to what you had in mind when you snapped the photo as possible. Niche photographers can develop and promote their own distinctive style. Editing also helps in the branding of firms.

Zero: The ability to develop or recognise ideas, alternatives, or possibilities that may be useful in solving issues, interacting with others, or entertaining ourselves and others is referred to as creativity.

About Author

Designs & Text by Adarsh.V from Kannur, Kerala. With a vision to explore the visual field, He completed his Professional Diploma in Art of Photography and KGTE in Photography from Creative Hut Institute of Photography, Kerala.

Copyrights:
All the Designs and text in this post are copyright of Adarsh.V, Creative Hut Institute of Photography. Their reproduction, full or part, is forbidden without the explicit approval of the rightful owners.

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