A brand book is the foundation of a branding strategy. It contains all of your brand’s elements, from its founding principles (mission, vision, values…) to its visual identity (logo, colors, visuals..). As a result, it serves as a reference document for everything related to the use of your brand. A brand style guide serves as a key document that assists content creators in communicating a consistent message to your audience, making it an excellent asset for coordination and balance, on-brand content.


The name “FOTOSQUE” is derived from the Spanish word for “light.” A photo is a print or transparent slide of a person or scene that was captured on light-sensitive material by a camera. Qué is another word for “what” in Spanish. However, that is not the word that many people seek when they look up the word que in our dictionary.

Que is an auxiliary verb composed of several words, almost all of which have entirely different spellings and meanings. Behind the name “FOTOSQUE” seem to be elements such as creativity, art and design, and cinematography. Is photography considered an art? It is frequently debated, “Is photography an art?” Some argue that photographing something does not create art; rather, it captures something that already exists.

When we look at a photograph, we are looking at a real scene, but we are also looking at and experiencing how the photographer chose to compose it in order to create a work of art. Every photograph, when viewed through the third eye, tells a story. It is not enough to simply take an image of something to create a photograph. However, it is critical that each image tell a story to its viewers.

About Author

Designs & Text by Avinash PV from Kasargod, Kerala. With a vision to explore the visual field, He completed his Professional Diploma in Art of Photography and KGTE in Photography from Creative Hut Institute of Photography, Kerala.

All the designs and text in this post are copyright of Avinash PV, Creative Hut Institute of Photography. Their reproduction, full or part, is forbidden without the explicit approval of the rightful owners.


Creative Hut Institute of Photography is a Residential Photography College located in Kottayam, Kerala, India. Creative Hut is not a place for time wasting, it is a professional space where you can learn and grow.

We offer One year Professional Diploma In Photography and Cinematography. And also provide specialized courses in Wildlife Photography, Travel Photography, Food and Product Photography, Photojournalism, Fashion Photography, Photo Editing and Video Editing. Admission Open !

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