A brand book can also be called a brand bible, a brand style guide or a brand guide, among other similar terms. Essentially, it’s the document that sets distinct guidelines for maintaining brand identity across all aspects of the business.
One of the biggest benefits of having a brand book is that it gives the business a framework of consistency and cohesion.
This consistency and cohesive messaging serve as great tools for defining your company’s personality which, when committed to over a period of time, breeds trust. Strong, consistent brands are valuable; we know from our research that consistent brands expect to earn 23% more revenue annually.
When your audience sees that there is consistency in color scheme, tone of voice, and logo usage across all platforms, it delivers a level of professionalism that tells your customers you’re a brand they can trust.
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