The primary reasons for any company are to establish how your brand appears to a customer, but also to maintain all visual consistency and to build trust and stickiness over time. Professional marketers use these books when collaborating with designers, web developers, app developers, and public relations professionals to ensure that the same look and feel is maintained across all touchpoints. Because everyone will naturally put their own spin on the brand, this tool ensures accuracy when a large creative team is involved. If your company has a large number of employees or is part of a larger corporation, a brand is essential for maintaining a professional appearance.

CONCEPT

The essence of photography is light. You can’t take a photograph if there’s no light, no matter how good your camera is. The more we understand about light, the better photographers we will become.

For photographers, there are two types of light to consider.

There are two types of light: incident light and reflected light. The light that falls on a subject is referred to as incident light. It can come from a natural source, such as the sun, or from an artificial source.Incident light is also light that is reflected off another surface, such as a reflector. Reflected light is light that reflects off a subject in photography. Most of the time, this is what the camera records in order to create a photograph.Light is altered by whatever it reflects off, regardless of the light source.

The camera lens has a significant impact on image quality. The type of image you can take, such as inside photographs, outdoor shots, landscape shots, and so on, is determined by the camera lens you select, and no single lens is appropriate for every occasion.

There are no photographs without light and a lens. These two play an important role in photography, hence the name “Gleams of lens.”

Copyrights

All the Designs and text in this post are copyright of Vineeth.M from Bangalore, Karnataka, Creative Hut Institute of Photography. Their reproduction, full or part, is forbidden without the explicit approval of the rightful owners.