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Idunn Roux by Avinash P V


Photography is an artistic form of communication. It allows us to see things we would never normally notice. We can also create new images by combining various elements together

Our lives now include photography on a very fundamental level. It has always been possible to capture someone’s heart and soul through photography. It is an artistic expression that has the potential to significantly convey a message. It has greater importance in commercial and advertising photography. Globally, the number of photographers has greatly increased. And so are the challenges that every photographer faces in this field. It is more important to have a unique concept and story telling factor in every image.

“IDUNN ROUX ‘’ is the photography portfolio book that includes different genres of photography in commercial and advertising photography. Its an effort taken to bring in the creative things, and experiment with various approaches. Every chapter in the book is based on the theme of color red. “IDUNN ROUX” is the name derived from the Spanish word where, “idunn” means love and “roux” means red. Red is the most attractive color in color wheel. It gives the feeling of love, courage, motive and confidence.

Whether it’s fashion, product, jewellery, food, or any kind of commercial photography, there are some of the essential elements that differentiates the results. Namely, color, light, composition, together with the concept. On the whole, this portfolio book is the result of the various approaches applied in combination with colors, light and composition. Presenting the best images of products, food and fashion photography with greater commercial importance.


All the photos and text in this post are copyright of Avinash P V from Kasargod, Kerala, Creative Hut Institute of Photography. Their reproduction, full or part, is forbidden without the explicit approval of the rightful owners.

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