Lady with Lens by Sweta Ray


A brand book is a complete guide that explains the brand’s identity and covers all the brand’s details and standards. It always starts with presenting the brand’s mission, core values, and it goes all the way through style aspects like brand name, logo, colours, typography, and imaging.

Brand is the identity of the products of a company in the eyes of its customers. Brand book describes how to create a visual representation of the products. Every minor detail has a major impact on the observer. It generally includes details about the brand’s history, graphics, logo, colours, and purpose. It’s sometimes called “brand standards”, “style guide”, or “brand guidelines”.

Logo certainly creates an important influence in the brand book. As a company grows, that logo becomes more recognised to a larger range of customers, promoting the perception that the company is trustworthy and approachable.

The core contents of a brand book are communication rules for a company. The basics for the foundation of imagination are contained in the brand book.


Being a woman and wanting to be a photographer is still inconceivable in the eyes of half of the society. All the famous female photographers had to overcome many obstacles to become a successful photographer.

Here is to their unsung struggle. Here is to the women who never give up, who never suppress their dreams under societal pressure. This is dedicated to every lady who lives through her photography and her lens, hence the name.


All the photos, Design and text in this post are copyright of Sweta Ray, West Bengal, Creative Hut Institute of Photography. Their reproduction, full or part, is forbidden without the explicit approval of the rightful owners.


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