For many bikers riding a motorcycle is not a hobby or need, it’s Passion. All they want in life is to travel to every corner of the world on their motorcycle. There is a deep fire in their belly for riding which will make them achieve impossible miles, paths & terrains. Bikers will not mind devoting a good amount of time and income for their motorcycles. In the hierarchy of needs, for them it’s motorcycling that stays on the top. Passion when turned into a profession gives birth to champions like Joey Dunlop, John McGuinness, Giacomo Agostini, Valentino Rossi, Stephane Peterhansel, C.S. Santosh and several other world class champions. Such passion influences billions around the world creating impressions of a lifetime.