Sherylism by Sheryl Denton


The idea behind a brand book is that a the brand book is the keystone of a branding strategy. It contains all the elements that make up your brand, from its founding principles (mission, vision, value) to its visual identity (logo, colours, visuals). Thus, it serves as the document of reference for everything
related to the use of your brand. It is an essential part of any communication strategy.


Before we get into the name “Sherylism”, let us understand the view that the only reality is the ideal world. The tendency to represent things as aesthetic sensibility would have them rather than they are. creating something that deeply resonates with your sense of life is difficult. Yet it is essential. defined art: as ‘the reproduction of the world that surrounds me by means of the world that is in me’. This is to convey the knowledge, experience, attitude, or point of view. A visionary represents things in an ideal form through different mediums like photography, Videography and short films, etc.

We use the same grid storytellers use in telling stories to map out the story of our customers, then we create clarity in their lives to position ourselves as their guides. So let us get back to the name. Sherylism represents wisdom, experience and imagination. idealism, the attitude that places special value on ideas and ideals.Hence the name “Sherylism”.

The inspiration for the logo comes from my name Sheryl so I represented S, and I represented L as Lifetime and ISM as the ideology of the person so represented as M. The StoryBrand tool we will use to create this path is called the plan. Hence our logo.

About Author

Designs & Text by Sheryl Denton from Chikmagalur, Karnataka. With a vision to explore the visual field, She completed her Professional Diploma in Art of Photography and KGTE in Photography from Creative Hut Institute of Photography, Kerala.

All the Designs and text in this post are copyright of Sheryl Denton, Creative Hut Institute of Photography. Their reproduction, full or part, is forbidden without the explicit approval of the rightful owners.

Guided by

Abin Alex, M.Des, MBA (DM), M.Sc (Viscom)

Academic Director

With considerable expertise as a senior faculty member, he diligently guides the concepts of Photography, Lighting, Cinematography, and Editing.

Anu Joseph, B.SC (PCM), MA Journalism

Senior Faculty

She is a dedicated senior faculty member, committed to instructing students in the disciplines of screenwriting, photography, and journalism.

George Eapen

Senior Faculty

He is a dedicated senior faculty member with vast expertise, wholeheartedly devoted to teaching communication and content writing.

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