The digital media have a huge role in the world. We can say we are all part of the digital media.
Now a days the marketing strategy have changed and most of the companies are investing a massive fund for their marketing their products not even the company even the small start up Companies are also promoting them. Now marketing is easier because of social media. And the need for cinematographers and photographers has highly increased the commercial advertisement. It is very easy to convey to make the customer understand and a good advertising will be photographed in their mind .
And there are many different kinds of commercial photography there like food, product, jewelry, fashion, interior etc., And every type of photography has its own importance. And it is very challenging nowadays. The mood and light is playing a huge role in commercial photography. We have to show the mood lighting as per the requirement of the client or the behavior of the product. For example if we are capturing an image of a juice bottle we have to consider which time it should be and what the light condition is whether it is a hard light or soft light. And the color theme is also so important we have to decide which color background we have to use and the props color.
In this chapter I have taken most of my commercial photograph chapters in blue color theme it In my thoughts its the best color for commercial photography because blue is a cool color also having emotions and most people like it so that’s why I choose my most product and background tints of blue. Also I named my book ”THE CAERULEUM’’ which means blue sky, deep blue sea, blue flower.
All the photos and text in this post are copyright of Sanal Sunny from Thrissur, Kerala, Creative Hut Institute of Photography. Their reproduction, full or part, is forbidden without the explicit approval of the rightful owners.