PDAP – SPECIALISED
ADVERTISING
PHOTOGRAPHY
AND CINEMATOGRAPHY
PRODUCT → FOOD → JEWELLERY → BUILD A PORTFOLIO
One-year Professional Diploma in Photography and Cinematography, specialised in Advertising Photography and Cinematography. This program elevates your visual storytelling through a year of immersive, residential learning. It combines the art of photography with the craft of cinematography to help you create compelling images and films that drive brand narratives.
You will work on real-world projects inspired by industry trends, guided by experienced mentors who provide insights at every step. From product photography to lifestyle and fashion shoots, the course enables you to build a portfolio that blends creativity with commercial strength.
As India’s only residential Gurukul-style photography college, Creative Hut offers a unique environment where learning and practice go hand in hand. Here, you will create your own advertising photography portfolio, specialise in food, product, and fashion photography, and also produce a fashion videography film. The program places equal emphasis on studio lighting, technical camera training, and visual editing software—including AI-integrated workflows—to refine your professional skills.
With more than 500 student portfolios and 200 short films and documentaries already guided by our faculty, this specialisation has consistently prepared graduates to excel in the competitive field of advertising, branding, and commercial media.
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Course Overview
One-year residential diploma in advertising photography & cinematography.
The Professional Diploma in Photography & Cinematography, specialised in Advertising Photography and Cinematography, is designed for those who want to build a career in commercial photography and advertising film making.
Students live and learn in a unique Gurukul-style residential campus. The course combines classroom learning, studio practice, and live industry assignments. From product and food photography to jewellery and fashion films, every module is hands-on. By the end of the year, each student graduates with a dual portfolio: an advertising photography portfolio and an advertising cinematography project.
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PDAP Syllabus
Specialisation in Advertising Photography & Cinematography.
The Advertising Photography Course under PDAP equips students to produce compelling visuals for brands. The syllabus integrates creative photography, cinematography, branding, and editing so learners are ready for industry roles.
- 101: Fundamentals of Photography
- 102: Photojournalism & Aesthetics
- 103: Lighting Language & Aesthetics
- 104: Commercial Photography (Product, Food, Jewellery, Fashion)
- 105: Visual Image Editing I (Lightroom, Photoshop)
- 105A: Photography Portfolio Development
- 106: Nature & Wildlife Photography
- 107: Visual Image Editing II (Premiere Pro, After Effects*, DaVinci Resolve*)
- 108: Cinematography & Video Editing
- 109: Branding & Digital Marketing
- 110: Cinematography Portfolio
*After Effects for motion graphics; DaVinci Resolve for colour grading.
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KGTE Syllabus
Government-recognised syllabus under Directorate of Technical Education, Kerala.
- PY 1711: Fundamentals of Photography
- PY 1712: Photojournalism & Aesthetics
- PY 1713: Lighting Language & Colour Manipulation
- PY 1714: Videography & Video Editing
- PY 1715: Advertising Photography
- PY 1716: Nature & Wildlife Photography
- PY 1717: English & Working Skills
- PY 1718: Industrial Internship
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Software Taught
Industry-leading tools + AI-integrated editing workflows.
The course trains students in Adobe Photoshop, Lightroom, InDesign, Premiere Pro, After Effects, and DaVinci Resolve. Alongside traditional editing, the curriculum includes AI-assisted workflows for retouching, colour grading, background replacement, and creative automation.
By graduation, learners are fluent in both classic editing pipelines and AI-powered creative workflows, making them industry-ready professionals in advertising photography and commercial cinematography.
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Specialisation | Product Photography
Hands-on practice in commercial product advertising.
Product photography is the core of advertising visuals. Students learn advanced lighting, styling, and composition techniques to make products brand-ready. Alongside stills, you’ll also create product cinematography films for commercials.
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Specialisation | Food Photography
Master food styling, photography & cinematography.
Food photography is all about presentation and appetite appeal. Students experiment with styling, props, and lighting setups to capture irresistible food visuals. You’ll also explore food cinematography, creating ad films for restaurants and digital campaigns.
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Specialisation | Jewellery Photography
Macro photography & advertising jewellery visuals.
Jewellery photography requires precision and patience. Students learn how to capture the brilliance of gemstones and metals using controlled lighting, macro lenses, and advanced retouching. Jewellery cinematography adds storytelling to highlight craftsmanship in brand films.
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Faculty
Guidance from experienced mentors.
Learn under practising photographers and cinematographers with industry expertise.
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Course Affiliation
Approved & recognised under DTE, Kerala.
The program is affiliated with the Directorate of Technical Education, Kerala.
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Course Fees & Installment
Check fee structure & instalment plan.
Flexible instalment options available for students across India.
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Placement Cell
Dedicated support for career placements.
Portfolio reviews, job guidance, and 100% placement support in creative industries.
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Where are our Alumni?
Creative careers across India and beyond.
Our alumni work as advertising photographers, product cinematographers, and creative directors.
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How to Apply?
Step-by-step admission process.
- Visit the Admission Page
- Fill out the Online Application Form
- Upload 10th & 12th mark sheets + valid ID proof
- Pay the Registration Fee ₹6,555 (non-refundable)
- Complete the Creative Task within 15 days
- Receive Admission Confirmation & Joining Instructions
How do you become a professional food photographer?
If you want to be a professional food photographer, you need to learn how to use different types of cameras, lenses, lighting equipment, etc. You also need to know about food photography techniques, such as composition, framing, and exposure. Finally, you need to practice until you get better at taking pictures. Creative Hut Institute of Photography offers (PDPF) Professional Diploma In Product and Food Photography.
How do you become a professional product photographer?
To become a professional product photographer, you need to learn how to use a camera and understand lighting techniques. You also need to be able to work under pressure and deal with difficult situations. If you want to become a professional product photographer then you should start taking photography classes from a photography school.
Is food photography a good career?
Food photography is a great career because it allows you to be creative and express yourself through your work. In addition, it is a job that requires patience, creativity, and persistence. If you want to become a professional photographer, then you should learn courses at professional photography college.
What education is required to be a food photographer?
To become a food photography expert, you can complete the PDPF Professional Diploma in Product and Food Photography from the Creative Hut Institute of Photography There's no requirement for any formal education. You also need to know how to operate a camera, understand light, and learn about food styling. You also need to have the ability to work under pressure, as well as be able to handle criticism.
