A brand book is a collection of a company’s core beliefs and principles, as well as brand identity rules. It includes all of the necessary details regarding the brand, such as a description of the company’s values, philosophy, positioning tactics, and development plans. It establishes your brand’s identity and key values, as well as ensures that your image is maintained. Its goal is to serve as a single point of reference for all workers who contact and represent your company.

CONCEPT
The name “GOLDEN OTUS” is the combination of two important words in the developing of the brand that is “GOLDEN” and “OTUS”. The color golden is cousin to the color yellow and the color brown, and is also associated with illumination, love, compassion, courage, passion, magic, and wisdom. The golden hour, more than any other time of day, puts the photographer under pressure. “What happens ten minutes from now will be significantly different from what happened ten minutes ago,” says photographer Tina Tryforos of the golden hour. otus is a latin word meaning the owl.

The eyes of an owl are possibly the most stunning of all its features. Depending on the species, they can weigh anywhere from one to five percent of the owl’s body weight. An owl’s forward-facing eyes, which give it a “wise” appearance, also provide it a wide range of “binocular” vision (seeing an object with both eyes at the same time). This indicates that the owl can see objects in three dimensions (height, width, and depth) and judge distances in the same way that people can. The logo was inspired by the exact two words: golden and otus.golden is represented by my creativity, which is the foundation for any new concept, and otus is represented by my camera, which is one of the major elements for capturing the correct image or video.

About Author

Designs & Text by Alwin Binu from Ernakulam, Kerala. With a vision to explore the visual field, He completed his Professional Diploma in Art of Photography and KGTE in Photography from Creative Hut Institute of Photography, Kerala.

Copyrights:
All the Designs and text in this post are copyright of Alwin Binu, Creative Hut Institute of Photography. Their reproduction, full or part, is forbidden without the explicit approval of the rightful owners.

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