The brand book is the document that establishes different principles for sustaining brand identity across all sectors of the organization. One of the most significant advantages of having a brand book is that it provides the company with a framework of consistency and cohesiveness. This consistency and unified message serve as excellent tools for creating your company’s personality—which, when maintained over time, fosters trust.
Before I get into the name can I ask you a question: What is creativity? How can we discover our creativity? We always expect our client to like the work or projects that our company does but will it always be so? There is only one answer to all this. Submit your mind and work. The successful exploitation of new ideas is crucial to a business being able to improve its processes, bring new and improved products and services to market, increase its efficiency and, most importantly, improve its profitability.
The name “LAIKA” derived from an Arabic name which means likable or most beautiful.
I choose this name because every work that I do must be very pleasing to my clients. So if they want to be liked I have to work creatively and innovatively. Again comes the question, Is creativity an art ? and the answer is yes, creativity is often associated with art but that doesn’t mean that creativity is all about being artistic. Nor does it mean that you’re not creative if you don’t draw, paint or design clothing. Everyone is inherently creative, we’ve possessed this power since we were born.
I made the logo with the letters L ( in the shape of a scale ) and K ( in the shape of a film role ) because scale represents creativity. Everyone in our world has his or her unique style of thinking or doing. That individual may choose to be unique or accept himself as he is, or they could simply mimic other people in order to fit into a given group. Some people like to blend in with a group. Others argue that individuals should be themselves and not act in ways that others expect them to.
“Everyone has the right to act as they see fit; no one has the right to govern another person.” Being unique is the ideal method to express your own individuality and just be yourself for a change; it will boost your self-esteem and prepare you to face the world. Every person in this world has his own way of thinking or acting.
All the designs and text in this post are copyright of Vishnu Prakash from Kollam, Kerala, Creative Hut Institute of Photography. Their reproduction, full or part, is forbidden without the explicit approval of the rightful owners.