Product Photography Course

The Product Photography course at the creative hut institute is designed to enable our students to frame and compose the product with proper light and concept.

The innovative class sessions cover composition and lighting techniques, the technical aspects of photography, and an overview of studio equipment. In addition to camera settings, you will get a deep understanding of the lightings of the product through practical shoots.

Finally, you will achieve confidence in shooting even at home,  studio environment,  natural light, and artificial light. Furthermore, you will also gain the techniques to market your images, blog, and or website, commercially.

Understanding the basics of digital photography and DSLR camera settings are the key factors of this module. Hence, here you learn to control the important features namely exposure, color, color temperature, focus, and Depth of field.

Principle And Anatomy Of Camera And Lens

• Part I: Types of DSLR Cameras and accessories
• Part II: Types of Lenses, Focus and DOF
• Part III: Exposure Settings and Metering Modes
• Part IV: Colour Control and Color Temperature
• Part V: Camera Calibration and other settings

As a matter of fact,  the best lighting effects are important for product and food photography.  The topics covered in this session are lighting, using flash, strobes, natural light, etc… Further, the sessions also include how to control and balance the light, use of other equipment to modify the light and meter the light.

Understanding of Photography Lighting

Part I: Science of Light:
Firstly, students are taught about the quality of light and the direction of light. Thereafter, you learn how to meter light, the difference between hard light and soft light, and using constant light/flash.

Part II: Sources of light:
Secondly, you understand here the different sources of light for photography. Practical sessions of photography under natural light, artificial light, strobes, etc… are carried out here.

Part III: Modifying the Light:
Finally, you learn to modify and shape your light. The session covers the use of umbrellas, softboxes, backgrounds, props, diffusers, and reflectors etc… In fact, students here learn to handle light accessories, lighting gear, and studio lighting kits.

Part IV: Moods of Light:
Above all, here you understand the product and creatively create different moods for the frame with light.

Creativity is an art that cannot be taught. But it can be developed with regular practices. Obviously, visual understanding of images and portraying the same for commercial purposes is an art.

Here students work on visual ideas, forming an idea before shooting. These creative ideas help them to develop better product photography concepts. Therefore, the essential topics covered in this module include the factors responsible for visual literacy.

• Colour Theory
• Design Elements
• Design Principles
• Rules of Composition
• Application of Semiotics

A wide opportunity of advertising photography is growing worldwide. Hence, the challenges, the current trends, and the strategies are even more. As a result, you need to prepare yourself and get ready with technical proficiency and creative approach.

Students are engaged here, with the concepts of advertising, understanding the business of advertising, knowledge of branding, logo and color combination as it applies to advertise.

• Part I: Different types of Advertisement Photography
• Part II: Different backgrounds & backdrops for your product images
• Part III: Different styles to shape products effectively as per ads

Here you will emerge with the confidence to work as an innovative and creative photographer in the advertising and commercial industries.

In particular, this session is all about photographing products in-studio set-ups. As practiced in most of the commercial and online companies, studio photography has a great scope. Therefore, here students will be more engaged with different techniques of the product photography on studio settings.

The main focus of this course module includes:

• Setting up studio settings for product photography
• Using a tripod, strobes, and flash
• Use softboxes, reflectors, and diffusers
• Avoiding shadows and get perfect shots on white background
• Photograph objects on reflective surfaces
• Different lighting styles for different products

Students are here involved with the understanding of table-top photography, different settings for table-top shoots, best lighting effects and set-ups for table-top product photography.

In particular, this module is designed to make the students achieve the techniques and creatively apply the same for different product photography. The use of a tripod, setting up a studio, setting studio lights and accessories are practiced here. The key factor is that the product needs to be placed over a table.

You learn to shoot against the white background, black background, using a colored background, etc… Further, you also learn how to use specialist equipment to enhance the images, with reflectors, diffusers, and speedlites, etc…

Introduction to Food Photography

Students learn the principles of shooting different kinds of food and analyze trends of Food Photography. You specifically understand different foods and their textures. Accordingly, understand how to use different lighting styles in food photography.

The other key factor is obviously the technical settings. The assignments here engage students to achieve apt camera and light settings as well as use post-processing the images to improve photos.

• Different lenses best for food photographs
• Different backdrops and settings for food photography
• Various use of enhancing food images

Students here learn and practice the growing trend of extreme close-up photography and macro photography of food. Further, the study continues with identifying the challenges of Food Photography, and the ways to resolve them. Especially you also learn to style your different food for best food photography shots.

• Part I: Cooked Foods
• Part II: Raw Foods
• Part III: Fruits and Vegetables
• Part IV: Fast Foods
• Part V: Liquid Food Items

The post-production work, retouching, image manipulation, photo editing, and designing are the highlight topics of this module. Students are introduced to the editing and designing software generally used in the professional field.

Further, regular practices enable students to edit and design the product photographs as per the purpose and concept. Color correction, editing out unwanted elements, cropping, selecting and cutting out product onto a different background etc… are also included here.

Finally, students are assigned individual projects on various product photography in terms of commercial purposes.

• Part I: Catalogue Design
• Part II: Magazine Design

The commercial and advertising field of product and food photography demands knowledge of the language and pleasing communication skills. No matter, whether it is written communication or verbal communication. Your product photographs need to be reached to a wider audience.

To interact with your clients and understand their requirements as well as to showcase your amazing product photographs to the world, the internationally known language of communication is necessary. Taking this into consideration, our course includes the study of the English language.

Part I: Article writing
Part II: Blog writing
Part III: Face to face communication
Part IV: Indirect communication

This session obviously, enhances one’s knowledge in the language to better writing and speaking skills.

Photography of products at locations indoor as well as outdoor not only adds the company’s brand but also fascinates the clients towards it. Similarly, the videography trend has a great influence on the commercial industry.

Most noteworthy, here students equally enjoy the power of videography. And hence they are engaged in the making of short ad films, promo videos, and videos for commercial branding of the product. The video editing, mixing the same with audio and music makes the session more energetic.

Part I: Short Videos
Part II: Promo Videos
Part III: Ad Films

Hereafter, students gain the confidence to handle various product and food photography projects.

The final portfolio of each student will comprise of the best photographs captured under the following categories. The making and the submission of the portfolio are termed by the institute.

• Product Photography
• Food Photography
• Commercial Photography

Equally, the portfolio in the form of the video also needs to be submitted by each student. The commercial videography for products and advertisements will the key factor of such a video portfolio.

• Ad film
• Video Catalogue
• Commercial video

The online, e-commercial, and digital trend has increased the scope of product photography. The opportunities are wide and at the same time the competition too.

The placement assistance program helps our students to know the field opportunities much better. The possible career options after this course for Product photography are as mentioned below.

• Product Photographer
• Advertising Photographer
• Food Photographer
• Commercial Photographer
• Jewellery Photographer
• Table-top Photographer
• Photo Editor
• Photo/Catalogue Designer
• Ad / Commercial Videographer

The Institute does not take any responsibility for Placement. We do not offer any jobs.

Creative Hut provides food and hostel to all its students and faculties on the campus. In fact, Creative Hut follows a Gurukul way of learning. Therefore, students and faculties stay in one campus area.

An eco-friendly campus, with the best-staying facilities and fresh food, is made available for all creative hut students and teachers. These facilities are available during the course of study.  Our students are the pillars of the Creative Hut family. And henceforth, we take maximum care to provide these facilities even after the course duration that is for alumni too.

The first thing to remember is that this course offered by Creative Hut is a residential course only.